Sponsors & Partners
Sponsorship keeps this beloved Victorian Christmas tradition free and open to all of Downtown Fayetteville. A Dickens Holiday is a 25+ year tradition that draws thousands downtown the day after Thanksgiving — when you sponsor, your business is seen and celebrated across the festival.
Ways to take part
Vendor — Sell your unique, local goods to holiday shoppers. You pay for a booth and keep your sales. Apply →
Sponsor(you’re here) — Your business or organization supports the whole festival and gets recognition (logo, signage, mentions).
Donate — Make a tax-deductible gift to Downtown Creative Works, a 501(c)(3) nonprofit — no goods or services in return, with optional donor-wall recognition. Donate →
Sponsorship levels
Sponsorship is all-day, in-person visibility in front of thousands — banners, program, street signage and vendor tables, plus social call-outs that carry your name beyond festival day. Every sponsor receives a post-event recap (estimated attendance, social reach, and where your logo appeared).
Presenting Sponsor
$10,000Limited — up to 3 co-presenting partners
- “Co-presented by” billing alongside the festival name in marketing
- Largest logo, top placement — website, event banners & printed program
- Recognition from the stage and at the lighting ceremony
- 4 dedicated social posts + a named recurring moment (e.g. the candlelight countdown)
- Premium marketplace booth (if desired)
- Tickets to the ticketed experiences (Royal Tea, Carriage Rides)
Gold
$5,000- Prominent logo — website, event banners & program
- 2 dedicated social posts + email mention
- Marketplace booth (if desired)
- Tickets to a ticketed experience
Silver
$2,500- Logo on the website and printed program
- Name on event signage
- 1 dedicated social post
Bronze
$1,000- Logo on the website and a program listing
- A group social-media thank-you post
Friend of the Festival
$250Great for small businesses & individuals
- Your name on the festival’s online sponsor wall
- A social-media thank-you
- Help keep downtown’s tradition free for everyone
Custom and in-kind sponsorships are welcome too. Full benefit details and the 2026 commitment deadline are in the sponsorship packet — ask below and we’ll send it. Invoices / purchase orders are available, and once you’re confirmed you can email a vector logo (EPS, SVG, or high-resolution PNG) for placement.
You’ll see what your sponsorship did
Most festivals can’t tell you what your money bought. We can. After the event, every sponsor gets a recap report with the numbers that matter:
- Foot traffic — downtown attendance counts for the day
- Website analytics — visits, ticket clicks, and clicks on your sponsor link
- Social reach — impressions and engagement on the posts that featured you
- Where you appeared — a rundown of placements, with photos
Name an experience
Want your name on a specific, beloved part of the festival? These naming opportunities put your brand front and center. They’re limited and custom-priced — tell us which one you’d like and we’ll send pricing and availability.
A festival street
Presented by your company here →
Hay, Maxwell, or Franklin — your name at the street entrance and on every vendor table along it.
The Marketplace
Presented by your company here →
Your name across the artisan marketplace shoppers stroll all day.
Carriage Rides
Presented by your company here →
Signage at the boarding area and on the horse-drawn carriages.
The Candlelight Procession
Presented by your company here →
Your name on the festival’s signature evening moment.
The Lighting Ceremony
Presented by your company here →
Be the name behind the lights as downtown glows.
Become a sponsor
Tell us which level interests you and we’ll send the full packet and follow up — usually within a couple of business days. Prefer email? director@adickensholiday.com.
Thank you
A heartfelt thank-you to our generous sponsors and partners — A Dickens Holiday simply would not happen without you.
